After endorsement from Pakistan Advertisers Society (PAS), Aftab Associates is now bringing a new currency, Living Standard Measurement for the Pakistani market that will replace SEC.
It defines segments by their total spending power and affordability. LSM presents a uniform system of classification which is more realistic and differentiating than any other system present. It enhances the skills of the marketer in identifying, penetrating, and connecting with the right people at the right time and aids in the process of discovering possible niche and potential markets.
Management of information which gives insights about the workings of the consumer households and assists the clients in targeting the market competently and efficiently.
This refers to the construction and application of profiles generated through computerized data analysis. Profiling assists our clients in analyzing where best to perpetuate and augment their retail presence.
The data gathered in this project gave us comprehension and insights into the internet-browsing habits of the consumers. What they are likely to browse, view, and look into more closely
This project helped in exploring the minds, habits, and probable motives of the women of the Pakistani culture(s). The studies show that in most households the women are the buyers and the decision makers related to the abode.
