Aftab Associates was founded
One of the first marketing research agencies of Pakistan, built in Lahore.
Since 1983 · Lahore, PakistanUnderstanding the people of Pakistan for over four decades.
We deliver prompt, valued and effective services that assist clients in forming workable solutions, through customized, holistic and ingenious research.
Year 1983Aftab Associates was founded
One of the leading marketing research agencies in Pakistan
Large
client base
client base
Memberships with 5 marketing research forums
43yrsOf marketing research in Pakistan
83+National & global brands served
10+Industries, from FMCG to the social sector
2Countries: Pakistan & Afghanistan
Our Journey
Milestones that shaped research in Pakistan
From building the country's socio-economic classification to introducing online research, our story runs alongside the story of the Pakistani consumer.
Socio-economic classification
Established and developed the SEC system in Pakistan.
Joint venture with Nielsen
Partnered with The Nielsen Company.
Operations in Afghanistan
Took our research beyond Pakistan's borders.
PAS LSM study
Awarded the LSM study by PAS to develop a new local currency.
Our Chairman
H. Aftab Ahmad
Chairman, Aftab Associates
The name behind the firm, and the leadership behind more than four decades of understanding the Pakistani consumer.
About our leadership
What We Offer
Research built around your business question
Qualitative depth, quantitative scale and real-time data, combined into studies that turn consumer opinion into decisions.
01
Customized Research
Qualitative and quantitative research that gives you insight into the problem, helps you develop hypotheses and uncovers trends in thoughts and opinions.
02CATI
Our online panel and data help us deliver a comprehensive, real-time research portfolio, incorporating both tailored and syndicated products.
03Brand Health Tracking
We track your brand to determine its overall health and key drivers of performance, and how these perceptions change over time.
04Syndicated Solutions
Multi-client studies that give you market-wide context and benchmarks, grounded in our heritage in socio-economic and LSM research.
Our objective is to deliver actionable insights into the ever-changing world of the consumer.Aftab Associates · Est. 1983
Industries We Serve
Sector expertise across the economy
Memberships
Held to international research standards
Our memberships with global and national research bodies commit us to recognised standards of ethics and quality.
European Society for Opinion & Marketing Research
Market Research Society, UK
Mystery Shopping Providers Association
Marketing Research Society of PakistanHave a question about your market?
Tell us what you need to know. We'll recommend the right research design, sample and timeline.